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FIRST OF ITS KIND
AFRICA-FOCUSED, GLOBAL REACHING ADVERTISING & MARKETING COMPANY
Who We Are
RLGw is a Multicultural Marketing & Advertising Company that provides integrated creative & business solutions for organizations working in Africa and/or targeting the African Diaspora outside the continent. Our mission, simply, is to connect Brands to their African audience – Worldwide.
With nearly a billion Africans living on the continent and over 30 Million outside its shores, immense buying power and unique purchasing habits, it has become imperative to have a specialized company with localized consumer insights and a global approach help your organization - start up or multinational - bridge the gap. We are RLGw
Market Research & Entry
Media Planning & Buying
TVC Spot Creation
Creative Development
Diaspora Penetration
Experiential Marketing
Content Marketing
Social Media Management
Event Management
Brand Development & Strategy
Public Relations
Sponsorship & Endorsements
What We Do
Whether it is a TV Spot that sets cultural agenda, research and due diligence that precedes entry into a new market or creative & marketing direction for an entirely new product - Our transformative work brings our client success
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FROM LAGOS TO LONDON;
JO'BURG TO NEW YORK -
WE DELIVER YOUR AFRICAN AUDIENCE
Who We Have Worked With
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Why What We Do Is Important
But First, Our Story – RLGw was born out of the need for brands to authentically connect with their audience. In 2008, our founder began curating exclusive experiences for Africans in New York City. As the notoriety of these experiences grew, brands took notice and saw an opportunity to reach this very niche group in a way that was unobtrusive yet impactful. The agency was created a year later & has continuously grown since. In 2014 we opened our Lagos office & plan to open satellite hubs in Johannesburg & London over the next 18 months.
Back to why what we do is important to you - You have created an amazing product/service and want to introduce it to the market OR you are an already existing organization/multinational looking to reconnect with your audience – you need to speak to us. We have our fingers on the pulse of your target market and can help you seamlessly connect with them. So while you focus on continually improving your product and services, let our “out of the box” creative strategies keep you at the front & center of culture.
Let's Work
NEW YORK
The Hollander
276 Fifth Avenue, Suite 901
New York, NY
T: (917) 294 3689
LAGOS
Block B4
10 Adetokunbo Ademola Street
Victoria Island, Lagos
T: + 234 (701) 409 3009